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ModelFit Is Coming to Los Angeles for the Grammys!

BY KELLY ATTERTON, WEST COAST EDITOR, JANUARY 29, 2015, 3:45:00 PM
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The Grammys are currently on deck this awards-show season, which means Los Angeles is gearing up to primp and pamper all the biggest names in music. We already know celebrities score lavish (and free) gifts at these events—not that we’re jealous or anything—but it also seems like every beauty company around comes to set up suites and offer exclusive A-list-only services. And that’s where New York City–based workout craze ModelFit is making a change.

This year’s superprivate Grammy-prep offerings include facials from Epicurean, custom spray tans from Infinity Sun, manicures from Chrome Girl, massages from Spa Sophia (to melt away the unbearable stress of wearing beautiful clothes while eating a free dinner and drinking champagne), makeup and hair touch-ups from Eden by Eden Sassoon, and Botox—yes, Botox—from Kalologie. Sounds awesome if you’re not a mere mortal to whom these services are off-limits. But ModelFit founder Justin Gelband has decided that his red-carpet pop-up will be accessible to all for the first week of February. “We began to get so many requests via social media and email to bring our ModelFit classes to L.A.,” says Gelband. “And we thought this was the perfect timing to not only take care of our private clients but also allow everyone access. We want to see how L.A. responds to our unique workouts, since there’s really nothing like it out there.”

So right now, West Coasters of all nonfamous backgrounds can go here to sign up for a one-hour class at Catchlight Studios Hollywood. And if you don’t look exactly like Karlie Kloss (the program’s first client) after one session, Gelband’s name brings up tons of supplemental workout videos online. Or you can just keep emailing him until he creates a permanent L.A. outpost.

Original article at Allure.com.